An Eligible Purchase is a purchase made with a credit card on musiciansfriend.com and includes regular priced merchandise and services, and excludes Gold Coverage, gift cards, sales tax, state fees, shipping charges, delivery charges or other excluded charges or categories of products as specified by us from time-to-time. The Eligible Purchase Amount is the amount paid at check out for an Eligible Purchase after application of all promotions, coupons, instance savings, discounts, Point redemptions, Promotional E-Gift Certificates, gift cards.