Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape of rock and roll. Continuing their passion for innovation and high-quality products, Ernie Ball Paradigm electric and acoustic guitar strings are the world’s strongest and most advanced string technology ever created featuring the first fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.  

Strength: Ernie Ball's new state-of-the-art wire drawing process coupled with their patented RPS (reinforced plain string) technology dramatically increase tensile strength by up to 37% and provide up to 70% more fatigue strength than traditional string sets. 

Durability: Each Paradigm string is plasma cleaned providing improved corrosion resistance coupled with Ernie Ball's patented Everlast nanotreatment which repels sweat and build up to keep your strings clean and crisp with zero change to the legendary Slinky tone and feel.