La Bella reintroduces one of the best-selling electric guitar string sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, they recognized the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of rock and roll.

La Bella made “The Bender” strings under the La Bella brand and it was one of the most played strings available in the 1960s and 1970s. “The Bender” was featured in Guitar World magazine’s 20th Anniversary Issue, "The 20 Who Mattered," featuring players and companies that shaped rock and roll.

La Bella has reached deep into their archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, they used the same exact formula of nickel used in the original “Bender” guitar string. The result is one of the most authentic vintage electric guitar strings available.